Who Remembers the “Stripper-Mobile”?

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Who Remembers the “Stripper-Mobile”?


A dancer from Deja Vu Showgirls, performs on the strip in 2009

Las Vegas was trying to shake off the Great Recession of 2008.  The new President of the United States was quoted as saying, “You don’t blow a bunch of cash on Vegas …”

And one Iconic Las Vegas club, DeJa’Vu Showgirls, and one aggressive Marketing Director was fighting back. Frank Beard and the club’s management sent a truck onto The Strip with a club dancer, and her pole,  out onto the streets of Las Vegas. DeJa’Vu Showgirls, in a novel marketing campaign, began hauling bikini-clad exotic dancers around in a truck with clear plastic sides, offering views of strippers dancing around a pole. The truck rolled along the Las Vegas Strip from 10 p.m. until 2 a.m. trying to lure customers to the club.

Business at DeJa’Vu boomed immediately, lifted by strippers on the back of a truck!

But public outrage over the truck grew as pictures and videos of the truck surfaced on the Internet and a county commissioner in Las Vegas vowed to shut it down.

Sisolak Strikes Back

“Could they have won in court? That would have been a long, costly, time-exhaustive battle,” Sisolak said. “They clearly got a lot of publicity as it stands, which I’m sure made them happy.”

Marketing Director Larry Beard said the club was prepared to fight county leaders and others who thought the moving truck promotion was unseemly or unsafe.

“We’re going to respect the opinion of the folks that are against it,” Beard told The Associated Press. “We’re going to be good citizens and take it off the street.”

“The girls are wearing more than the girls at the swimming pool wear,” Beard said. “Even though they’re not stripping and taking their clothes off I think people are offended because of the idea that they do.”

The Mobile promotion worked, with business booming once the truck started going out, Beard said. “We even had cars and limos following us back to the club.”

The End

The End


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One Response to “Who Remembers the “Stripper-Mobile”?”

  1. Bill

    I never actually saw it but I remember hearing it was around. Not to say it’s gone totally but to me they need to bring back more that adult edge. Seems like they have toned down the sex appeal especially on the strip.



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